The marketing operations manager is responsible for evaluating customer research, recording the market conditions, assessing competitor data as well as executing the changes in the marketing strategies, as and when required. The sales operations manager requires traveling extensively with long hours and years of experience in the relevant field. A career in marketing operations management is no doubt demanding. In fact, the marketing operations manager is the person who is endowed with the task of balancing the objectives of the company and ensuring customer satisfaction.
A good academic start is necessary for going for a job as a marketing manager. The recommended education would be a BA or BS in business management, marketing, or the field of a particular company like engineering. A lot of employers require an MBA as well. Brush up with your written and spoken flair as it helps in effective communication in marketing operations management. You must also know about the structure and content of the English language consisting of the spellings of words, rules of composition and grammar.
You must demonstrate a willingness and enthusiasm for relocating between the home office of the company and its branches. This is something that will increase your chances for a promotion as a marketing operations manager. One of your key skills should be to develop, identify, as well as appraise the marketing strategy depending on the objectives of the company, at the same time keeping in mind factors like mark up and costs as well as the various aspects of the market.
You must also be apt in evaluating the financial aspects of product development as a sales operations manager that take into account the following:
- Appropriations of research and development
- Returns on investment
- Projections on profits and losses
Prior experience as a marketing operations manager in a junior level can help a lot in picking up and learning all about the duties and responsibilities of the job. You can work in the following positions for about 3 to 5 years such as:
- Marketing assistant
- Sales representative
- Market researcher
- Customer service representative
According to the US Bureau of Labor Statistics, the career prospects of the marketing operations manager is likely to grow by the year 2014 as companies look more towards promoting their products and services by working with advertising and promotion managers.
The average salaries of the marketing operations manager per year are between $30,000 and 45,000, with additional packages and competitive perks.
The sales operations manager looks after the activities and policies of the company for directing the marketing services. The marketing operations management is a sector that can be found both in the private as well as public sectors. The customer and personal services of the company must also be looked after by the marketing operations manager who must know all about the assessment of customer needs for meeting the quality standards of the services and evaluating the aspect of customer satisfaction.